DEAD RECKONING IS A NAVIGATIONAL INSTRUMENT USED TO DETERMINE ONE'S CURRENT POSITION, BY REFERENCING A PREVIOUSLY KNOWN OR FIXED POSITION. OUR BRAND WAS FOUNDED ON THE CONCEPT OF USING LIFE'S WAYPOINTS TO FIND THE NEXT CHALLENGE, ADVANCE YOUR POSITION, AND ACHIEVE YOUR GOALS.  USE YOUR INDIVIDUAL EXPERIENCES - THE GOOD, THE BAD, THE INDIFFERENT, ALL FOR THE BETTER. FOR THE WORLD TRAVELER, THE OUTDOOR ENTHUSIAST, THE ATHLETE-OUR PRODUCTS ARE DESIGNED TO INSPIRE, TO PIONEER, TO PERSEVERE. WE AIM TO FOSTER MEANINGFUL RELATIONSHIPS THROUGH ETHICAL PRODUCTION, ECONOMIC DEVELOPMENT,  AND ENVIRONMENTAL SUSTAINABILITY. OUR VISION IS TO BUILD A BRAND THAT REFLECTS SOCIAL RESPONSIBILITY, A SENSE OF PURPOSE, AND A STANDARD OF COMMUNITY. 

THANK YOU FOR  WANTING TO MAKE A DIFFERENCE AND JOINING THE DEAD RECKONING ADVENTURE TEAM. 

TODAY IS YOUR DAY, THE DAY OF THE DEAD.