DEAD RECKONING IS A NAVIGATIONAL INSTRUMENT USED TO DETERMINE ONE'S CURRENT POSITION, BY REFERENCING A PREVIOUSLY KNOWN OR FIXED POSITION.

OUR BRAND WAS FOUNDED ON THE CONCEPT OF USING LIFE'S WAYPOINTS TO FIND THE NEXT CHALLENGE.  USE YOUR INDIVIDUAL EXPERIENCES - THE GOOD, THE BAD, THE INDIFFERENT, ALL FOR THE BETTER. FOR THE WORLD TRAVELER, THE OUTDOOR ENTHUSIAST, THE ATHLETE-OUR PRODUCTS ARE DESIGNED TO INSPIRE, TO PIONEER, TO PERSEVERE. WE AIM TO FOSTER MEANINGFUL RELATIONSHIPS THROUGH ETHICAL PRODUCTION, ECONOMIC DEVELOPMENT,  AND ENVIRONMENTAL SUSTAINABILITY.

OUR VISION IS TO BUILD A BRAND THAT REFLECTS SOCIAL RESPONSIBILITY, A SENSE OF PURPOSE, AND A STANDARD OF COMMUNITY.

BUYING OUR PRODUCTS MEANS SUPPORTING QUALITY MADE IN THE USA MANUFACTURING, GIVING BACK TO OUR COMMUNITIES & JOBS, AND SUPPORTING GLOBAL EXPLORATION AND CONSERVATION EFFORTS. 1% OF ALL PROFITS ARE DONATED TO CHARITIES THAT SUPPORT THESE CAUSES.

THANK YOU FOR  WANTING TO MAKE A DIFFERENCE AND JOINING THE DEAD RECKONING ADVENTURE TEAM. 

TODAY IS YOUR DAY, THE DAY OF THE DEAD.  

#FINDYOURWAYPOINT